Blog

Electronic Press Kit Requirements for Food Brands

February 16, 2021

For any brand, generating authentic media attention is an integral part of growing brand awareness and driving company growth targets. In the day and age of social media advertising, however, many smaller brands are unfortunately foregoing the traditional media outlets in order to prioritize social media posts. According to one study, brands and businesses across the United States spent more than $89 billion in 2019 on social media marketing. This is expected to see an annual growth rate of 8.7...

Lesser Evil: Embracing Multifaceted Sustainability

February 6, 2021

Growing consumer demand for healthy and sustainable food products is opening up markets for health food brands. As consumer interest grows, brands that can show demonstrable and verifiable best practices in everything from ingredient sourcing to environmentally friendly packaging stand to…

Rickaroons: Case Study on The Importance of Community and How Certification Supports That Effort

November 30, 2020

Rickaroons is a family-owned company based out of San Diego, California that has grown famous for making a 100 percent natural and organic coconut energy bar. The brand is firmly entrenched in and supported by the southern California community where it operates.

Ketosis and Carbohydrate Consumption

November 13, 2020

The ketogenic diet is often classified as a diet that promotes ketosis by restricting the consumption of carbohydrates and protein and increasing the consumption of fats, and while this is somewhat correct, it also promotes some misconceptions of ketosis.

4th and Heart: Leveraging Third-Party Certification for Increased Brand Awareness

November 11, 2020

Who is 4th and Heart? 4th & Heart, or Fourth and Heart, a health food brand dedicated to crafting high-quality, grass-fed ghee sourced from a cooperative of farms in New Zealand, presents an interesting case study in how health food brands can use third-party Paleo and Keto certifications to…

Chomps: A Case Study on Leveraging Certifications to Drive Brand Growth

October 27, 2020

Chomps, a health food company specializing in 100% grass-fed beef jerky sticks, is a self-funded CPG that made the 2019 Inc. 5000 list for fastest-growing private companies in 2019, and a prime example of a brand that has leveraged their Paleo, Keto, and Whole30 Third-Party Certification to…

Paleo Foundation adds Maltitol to Keto Certified Standards

October 21, 2020

The average person in the United States consumes over 71 grams of sugar every day, which is well over the amount recommended by the FDA. This staggering amount of refined sugar consumption is also one of the leading causes of a number of rampant health crises affecting the wider population, including the obesity and diabetes epidemics. The widely understood negative effects of sugar consumption have led many people to rightfully search for sugar substitutes for their diets. The use and...

Artisan Tropic: A Case Study on The Effect of transparency on Consumer and Retail Interest

September 25, 2020

Who is Artisan Tropic? Artisan Tropic, a health food company that specializes in “snackable” plantain and cassava strips, is a unique example of a brand that conscientiously attempts to shorten the supply lines through direct, single-sourcing of ingredients.

Blood Glucose Tests For Measuring Compatibility With A Keto Product

September 16, 2020

The ketogenic diet continues to grow in popularity as more and more research points to benefits for metabolic disorders and as people share their own personal stories about success on the diet. So for those on the diet, remaining in a constant state of ketosis is usually a priority and for many, this involves carefully monitoring several metrics such as ketone levels and blood sugar levels. This makes sense given that blood sugar levels are predictive of metabolic disorders and cardiovascular...

Cleveland Kitchen: Bringing Fermented Goodness to America

September 8, 2020

Today, fermented foods are mostly associated with the ethnic market in the United States. Cleveland Kitchen, a startup food brand based out of Cleveland, Ohio, is attempting to change that reality by bringing a new line of Keto Certified fermented dressings and marinades back into the kitchens…