Blog

Kevin’s Natural Foods: Market Analysis and Innovation to Create a Niche

January 13, 2022

[vc_row disable_element="yes"][vc_column][vc_column_text] Kevin's Natural Foods is a health food brand that makes and markets Paleo and Keto Certified prepared meals for people who want to eat healthier but don't have the time for home-cooked meals. Before launching a product, the brand engaged in thorough market analysis and determined that healthy and tasty pre-cooked meals were under-represented in the health food industry. This case study looks at how the brand engaged in this market...

From Net Carb Math to Direct Measurement: Why HPAEC-PAD Should Anchor Keto Carbohydrate Claims

December 7, 2021

Abstract The central problem in quantifying carbohydrates for ketogenic product claims is the continued dependence on legacy calculation approaches that conceal both analytical uncertainty and person-to-person variability in metabolic response. This review reevaluates the difference method used for net carbohydrate labeling and shows how its stepwise subtraction of macronutrients and non-digestible fractions introduces cumulative measurement error, erases structural detail about specific...

Keto Market Growth and Trends Forecasts 2021

December 3, 2021

[vc_row full_width="stretch_row_content" equal_height="yes" content_placement="middle" bg_type="image" bg_override="1" parallax_content="parallax_content_value" first_background_type="image" first_background_image="85138" css=".vc_custom_1669695002578{background-color: #26366c !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_class="hide-on-mobile"][vc_column width="1/2" css=".vc_custom_1605279771726{margin-left:...

Problems with Recycling and the Promise of Reusable Packaging

November 16, 2021

The food packaging we use today is often seen as a necessary evil. Almost every consumer appreciates that packaging is designed to make food safe, reliable, and clean. The brands that make and market perishable food items certainly value the fact that packaging can increase the shelf stability of the food product while allowing a unique opportunity for marketing. However, the vast majority of food packaging today is designed for single use. Worldwide, around 380 million tons of plastic are...

Lab-Grown Food: The Future of Sustainable Food Systems?

September 13, 2021

Over the past couple of years, there has been no shortage of discussion surrounding the meat-based vs. plant-based diet debate. On one side of the debate, regenerative agricultural farmers and ranchers state emphatically that animals raised on rotational pasture management offer a healthy, nutritionally dense food alternative that can regenerate soils and store vast amounts of excess atmospheric carbon in our world's agricultural soils. On the other side of the debate, advocates for a...

Guar Gum as a hidden source of Glutamate

September 10, 2021

[vc_row disable_element="yes"][vc_column][vc_column_text]Dozens of online resources have suggested that guar gum is a hidden source of glutamate, but this appears to be nothing more than a simple case of blatant misreporting and regurgitation of bad information.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Guar gum, the powdered endosperm from the seeds of the legume Cyamopsis tetragonolobus, is a polysaccharide galactomannan (carbohydrate) fiber that contains...

Paleo Diet Systematic Review and Meta Analysis

August 4, 2021

The Paleo Diet has gone down in popularity over the years, while other diets like the keto diet or carnivore diet have risen. However, popularity has never been a good index of whether something is safe, feasible, and effective. Although fewer people may be on a Paleo Diet, researchers have continued to study it because of the potential health benefits it may have to offer. The Effect of the Paleolithic Diet vs. Healthy Diets on Glucose and Insulin Homeostasis: A Systematic Review and...

What is Allulose? Everything You Need to Know in 300 Words or Less

June 23, 2021

!What is Allulose? Everything You Need to Know in 300 Words or Less Allulose is a low-calorie (0.2 kcal/g) monosaccharide present in some foods in very small amounts, and is currently mass-produced through enzymatic conversion of fructose (the enzyme tagatose 3-epimerase converts fructose to...

Dr. Blair O’Neill on Fat Bombs and Meeting People Where They Are

April 27, 2021

[vc_row full_width="stretch_row_content" equal_height="yes" content_placement="middle" bg_type="image" bg_override="1" parallax_content="parallax_content_value" first_background_type="image" first_background_image="85138" css=".vc_custom_1669698840160{background-color: #26366c !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_class="hide-on-mobile"][vc_column width="1/2" css=".vc_custom_1659373227181{margin-right:...

Prime Label Consultants Navigating Keto Labeling Requirements

March 25, 2021

For health food brands, nutrition labeling thus offers an opportunity to attract consumers looking for healthier food options. Furthermore, the increasing interest in healthier food options also allows health food brands an opportunity to engage with potential customers via their labeling and packaging messages. Unfortunately, the federal government´s nutrition labeling requirements can be confusing to navigate. For many food brands, non-compliance with nutrition and other labeling requirements...