Ayoba: Certified Organic & Ethically Crafted
THIRD PARTY CERTIFICATION RESEARCH
Ayoba: Organic & Ethically Crafted
Abstract
Ayoba's Path to Growth: Tradition, Innovation, and Certified Trust
Ayoba is a family company based out of the Washington DC Metro area that has brought the South African tradition of Biltong to the United States. Through adding value and innovation to an established part of the food industry, investing in eye-catching and attractive packaging, and investing in third-party certification programs, Ayoba has positioned itself for economic success and long-term growth.
Keywords
Third-party certification, Ayoba, South African Biltong, Product innovation, Inventive packaging
Introduction
As a melting pot of cultures, the United States has one of the most diverse cuisines in the world. Introducing innovative food products that consumers do not have much experience with can be a challenge for food brands.
Packaging: An Important Part of a Wider Branding Strategy
Packaging is often the first physical form of interaction with potential clients. Around 7 out of 10 consumers form their impression of a brand based solely on the packaging.
References
[i] Ethnic Foods Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022 – 2027). Available at: Mordor Intelligence
[ii] 6 of the worst product failures in the food and beverage industry’s history (2017). Food Dive. Available at: Food Dive
