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Banana Essence or Banana Flavoring: Is it Paleo?

October 22, 2018

Isoamyl Alcohol is a colorless liquid with a mild alcohol odor. It is less dense than water and water soluble, so it floats on water. Manufacturing isoamyl alcohol involves fractional distillation from light petroleum. It is mainly used as a food additive specifically for the production of the organic compound Isoamyl Acetate, which is also known as Banana Essence or banana flavor concentrate.   What is Banana Essence? Banana Essence is an ester formed from combining isoamyl alcohol...

Gum Arabic: Everything You Need to Know

October 8, 2018

Gum Arabic, also known as Gum Acacia, is a tree gum exudate that has been an important commercial ingredient since ancient times. The Egyptians used it for embalming mummies, and for making paints for hieroglyphic inscriptions. However, in recent years, a renewed interest in Gum Arabic has occurred, as more articles are published concerning its structure, properties, and novel applications in food and pharmaceuticals. Gum Arabic is a tree exudate that is obtained mainly from the Acacia...

The Best Product Differentiation Strategy bar none

September 25, 2018

Brands know the quality of their products and the values of their brand in advance, but consumers do not. While better quality, transparency, and trust signaling can increase sales and price points, brands must first communicate product differentiation well. According to research, helping brands communicate product differentiation and increase brand trust is what third-party certification does best, bar none.   Why Third-Party Certification Works Imagine that a consumer goes to the...

Third-Party Certification Increases Brand Trust

September 12, 2018

According to Nielsen’s Global Health & Wellness Survey, 44% or nearly half of the people in the United States and Canada distrust what manufacturers claim on their food labels. For this reason alone, it is apparent that food manufacturers would benefit from the increased trust in their products. Luckily, that’s exactly what third-party certification organizations like the Paleo Foundation offer. Third-party certification is an effective way for brands to increase consumer trust,...

Trust Increases Sales

September 12, 2018

Every year, consumer trust in food products declines. According to Nielsen’s Global Health & Wellness Survey, 44% — or nearly half of the people in the United States and Canada — distrust manufacturers claims on their food labels and packaging. While this suggests broader issues with our food industry, savvy marketers leverage this distrust and focus on increasing their own brand's trust. That's because savvy marketers know that trust is a critical strategic asset to the growth and...

Top 10 Keto Diet Benefits

September 7, 2018

Chances are, you’ve heard of — or perhaps even have a few friends or family members who are currently following — the ketogenic diet or "Keto Diet." You may even be considering following it yourself, either out of a desire to improve your health or because of your doctor’s recommendations. But before you take the plunge, it helps to understand exactly what you're getting into, and what the potential keto diet benefits are. What is the Keto Diet? The keto diet is one that is loaded with fat,...

Is the Ketogenic Diet Healthy?

September 6, 2018

The Ketogenic Diet or “Keto Diet” may have grown in popularity over the last twenty years, but the diet is a natural diet that has been implemented by various tribes and peoples all over the world for thousands of years and has been used as a means to control epilepsy. The more recent focus on the Ketogenic Diet began when it was discovered in the 1920s that the improvements in epileptic activity began a few days into a fast after glycogen stores had been depleted, and the individual had...

What is Celiac Disease?

August 15, 2018

When you finally decided to pay your doctor a visit due to a mysterious and prolonged bout of diarrhea, the news he gave you may have caught you offguard. He said you might have Celiac Disease, which is something you’re at least aware of, but probably vaguely familiar with. While you’re likely to have already heard of it, there’s an equal chance that you’re a bit unsure as to exactly what is and, perhaps more importantly, why you have it. The key to knowing how to manage Celiac Disease (CD)...

5 Consejos para el Equilibrio Hormonal Femenino

August 15, 2018

El desequilibrio hormonal es una epidemia en nuestra sociedad moderna que puede causar estragos en las mujeres en una multitud de maneras. Las hormonas son mensajeros químicos que son producidas por las glándulas endocrinas y actúan para regular varios procesos críticos en el cuerpo, incluyendo el metabolismo, el crecimiento y el desarrollo, el estado de ánimo, la función sexual y la reproducción. Todas las hormonas trabajan juntas en un sistema complejo de delicadas relaciones...

What's Your Paleo Poop Telling you?

August 11, 2018

Poop. I remember when I was little, that was such a funny word. I was raised in a pretty traditional Lutheran home and "potty talk" was definitely not allowed. Ever. "May I be excused?" was the ONLY hint you were allowed to give about anything bathroom related. How ironic that I grew up having some of the worst health problems stemming from the gut! Eventually, I learned I had Celiac Disease, which sort of forced me to talk about poop more and accept how normal that is. It was a bit...