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El Mercado Y Las Tendencias De La Dieta Keto 2020

April 1, 2020

Para que cualquier negocio tenga éxito, es crucial comprender cómo se mueve el mercado y cómo las tendencias de crecimiento están impactando en el sector económico. Para las marcas de Keto y otros alimentos bajos en carbohidratos, las recientes tendencias de crecimiento del mercado revelan y aumentan la demanda de los consumidores por productos alimenticios saludables, orgánicos y bajos en carbohidratos. Investigación reciente confirma que se espera que el sector de alimentos saludables vea una...

3 Consejos para Aumentar la Lealtad del Consumidor

April 1, 2020

Hay una razón por la cual nueve de cada diez empresas y marcas nuevas fracasan en sus primeros años de operación. Incluso después de una exitosa campaña de recaudación de capital, un desarrollo inicial de productos que cautivó al público, y el lanzamiento de una marca que atrajo a las personas a su negocio, desarrollar estrategias sólidas para retener a sus clientes es uno de los aspectos más difíciles de una empresa exitosa. Atraer nuevos clientes es ciertamente importante para las marcas en...

¿Regalar Su Producto Aumenta Las Ventas?

April 1, 2020

Winston Churchill once said that "we make a living by what we get, but we make a living by what we give." While such an ethic is vital to cultivating healthy relationships that lead to a fulfilling life, giving can also play an important role in the financial success of a business. In every industry, the ultimate goal is obviously to increase sales and maintain a healthy profit margin. From that point of view, giving away product would seem counterproductive. Many small businesses today are...

Cómo Llevar su Producto a Ralph's

April 1, 2020

La familia estadounidense promedio, según el USDA, gasta casi el 10 por ciento de sus ingresos anuales en alimentos. Si bien la cena para cuatro en un restaurante de lujo puede costarle caro, la mayoría de los gastos de alimentos provienen de las visitas a los supermercados. Otra estimación encuentra que una familia de cuatro gastará entre $712 y $1,106 por mes en comida y alimentación. Para las marcas que buscan establecerse en el mercado, no hay un mercado mejor o más estable que las tiendas...

How to Get Your Product into Amazon

April 1, 2020

In just about 24 years, Amazon has gone from a small startup company that sold used books to the world´s largest online retailer. Launched in 1995, Jeff Bezos knew that the e-commerce marketplace was set to explode, and quickly moved to transform his used book platform into an “everything store” that would be in prime position to establish itself as a leading e-commerce platform. In 2018, Amazon generated $232.9 billion in revenue and compiled a net income growth of 30.9 percent. These...

Garden of Life Collagen: The Importance of Traceability

March 31, 2020

Highly processed foods loaded with preservatives, additives, and other chemicals have been linked to a number of health problems, including obesity, and endocrine disorders. A 2016 study found that 57.9 percent of people's calorie intake came from ultra-processed foods that are laced with food additives and other chemicals. Today, however, a growing segment of the population is demanding access to healthier, unprocessed foods. As consumers across the country continue to demand healthier, more...

Consideraciones al Elegir una Empresa de Relaciones Públicas

March 30, 2020

En el mundo actual impulsado por el Internet, crear una fuerte conciencia de marca va más allá del diseño de un logotipo atractivo o una canción pegadiza que ayude que los clientes potenciales recuerde su marca. Con las redes sociales demandando nuestra atención y tiempo, los consumidores están definiendo sus propias identidades en torno a ciertas marcas. Los consumidores más jóvenes que son "nativos digitales" tienden a mostrar una mayor propensión a construir sus identidades en torno a las...

Good Culture Cottage Cheese: Reinvigorating a Stagnant Industry

March 30, 2020

When most of us think about superfoods, we probably conjure up images of exotic, tropical crops like the Brazilian Acai or the Moringa tree. To improve our overall gut health, our kitchens and refrigerators are most likely loaded with yogurt, Kombucha, and kimchi fermenting away. Cottage cheese, on the other hand, most likely reminds us of the slimy side dish that our grandmother served as part of those family dinners. Despite not being widely considered an integral part of the health food...

Certification Mark: History and Legalities

March 26, 2020

While the legal perception of traditional or 'ordinary' trademarks is primarily one of individual source designation, certification marks differ as they are upheld as designations of conformity of goods or services to particular standards that have been universally stipulated by its proprietor. A certification mark is highly regarded as a guarantee that products, goods, or services in connection with the mark, conform to a specific set of standards. One well-known certification mark example...

Lemon Perfect: Expanding Market Distribution with Transparency Focus

March 23, 2020

More than ever, consumers around the country and the world are demanding greater access to information regarding the ingredients used in the foods that they eat and the beverages that they drink. As the obesity, coronary heart disease, and diabetes epidemics continue to affect millions of people across the country, people are urgently searching for healthier food options as part of a livelihoods more focused on holistic wellness. As part of this tendency towards healthier livelihoods, people...