Paleo Diet

Check out the latest news about the Paleo Diet, and read our articles on everything Paleo food and product related.

Deciphering What Consumers Want: The Success of Caulipower

March 17, 2020

A 2018 Gallup Poll has found that despite an enormous amount of publicity around the vegetarian and vegan industries, actual demographic changes in the number of people strictly adhering to a vegetarian or vegan diet has remained relatively unchanged over the past decade. Around 5 percent of people in the United States claim to be fully vegetarian, while only three percent identify as fully vegan. Those numbers are pretty much the same as a similar poll held in 1999. While vegetarians and...

Keto Products online in Canada

March 17, 2020

[vc_row][vc_column][vc_column_text]For those “North-of-the-Border” friends who follow the Paleo Foundation blog, you might be led to think that finding Keto certified food products in Canada can be a challenge. While we have written extensively about Keto-friendly food products that can be found in a variety of popular U.S.-based supermarket chains, Canadian grocery stores are certainly not lagging behind. Leading Canadian food retailers such as Loblaw’s and Sobey's have a wide variety of low...

3 Tips to Get Media Coverage for Your Brand

March 16, 2020

Despite the explosion of blogging and social media content, consumers still give a lot of clout to things they read and watch on more traditional media outlets. While we might be intrigued by a YouTube influencer video explaining the health benefits of a new “superfood” to hit the market, most of us would probably give more authority to an article published on Forbes or the Huffington Post that covered that same topic. For small, startup businesses, one of the best and proven strategies for...

Considerations to Take When Hiring a PR Firm

March 16, 2020

In today's internet-driven world, creating a strong brand awareness goes beyond designing an attractive logo or a catchy theme song that will help potential customers remember who you are. With social media demanding our attention and time, consumers are defining their very identities around certain brands. Younger consumers who are “digital natives” tend to show an even stronger propensity to build their identities around the brands that command their loyalty. A recent study published in...

Top 5 Tips for a Writing A Press Release

March 16, 2020

Your startup brand has put in the hard work of developing a unique line of products that responds to consumer demand in the market. You have a dedicated and talented team that is committed to the vision of the company and have received experimented success with limited release of your products on the local market. To take your brand to the next level, however, you are worried about how to generate positive press and get noticed amongst a sea of competitors. And that is where you might want to...

How to Choose a Food Broker: A Guide for Food Brands

March 16, 2020

Startup Keto and low carb food brands might find initial success selling their products online, at local farmer's markets, or even through deals at local stores and retail outlets. When it comes to taking the leap to sell their products at chain wholesalers and larger, national retail stores, however, the market is extremely competitive. Buyers for major retailers receive hundreds of applications and letters on a daily basis, and it might seem like it's close to impossible to even get a...

Why "Keto" Claims Cannot Appear On USDA-Inspected Packaging

March 16, 2020

When walking through the aisles of your local grocery store, chances are that you will come across dozens of food brands that label their food products as “low calorie,” “low fat,” “low sugar,” and even “low sodium.” You won't find, however, any food products that are listed as “low carb.” Despite the fact that millions of people across the world are discovering the health benefits that come with reducing their total carbohydrate intake on a Keto Diet, the United States Department of...

Fancy Foods Show: Why Brands Should Exhibit

March 16, 2020

Finding ways to market an up and coming food brand to new customers is one of the biggest challenges that entrepreneurs in the food and beverage industry face. Despite the huge amount of revenue that floods into the food industry (everyone does have to eat, after all), the industry is highly competitive. In fact, one recent study found how 10 multi-billion dollar food corporations control vast amounts of the overall food and beverage industry. Fortunately, consumer trends are showing a...

Why Should You Get Keto Certified?

March 16, 2020

Wandering through the aisles of your grocery store, the hundreds of food labels that shout for your attention are different than they were a decade ago. Traditional “visual branding” strategies focused on bright colors, innovative names and logos, and other eye-grabbing effects that were designed to vie for consumer attention. Remember the Trix Bunny, anyone? Our industrial food system, however, has played an enormous part in the obesity crisis gripping the country. According to the Center for...

Itraconazole: An Affordable Treatment for COVID-19?

March 14, 2020

I spend most of my time reading studies and textbooks on diets, ingredients, and human diseases. However, last year I was forced into a position where I had to do some extensive research into Feline Infectious Peritonitis (FIP) caused by feline coronavirus (FCoV) and stumbled across a rather unconventional, but noteworthy treatment. But why does that matter to you? To be upfront— it may, or may not matter. COVID-19 is not the same as FCoV, nor can humans get FCoV from cats. However,...