Pyure: Organic Sweetener Brand with a Focus on Supply Chain Integrity
In the year 1700, sugar was a commodity only the rich could afford, and average, global, per capita consumption stood at about four pounds per person per year. Two hundred years later, people were consuming over 90 pounds of sugar per year. Today, the average American consumer easily consumes more than 150 pounds of sugar per day, or just under a half-pound of sugar daily. Interestingly enough, diabetes continues to rise in connection with our increasing sugar intake. Today, roughly 10.5...
In the year 1700, sugar was a commodity only the rich could afford, and average, global, per capita consumption stood at about four pounds per person per year. Two hundred years later, people were consuming over 90 pounds of sugar per year. Today, the average American consumer easily consumes more than 150 pounds of sugar per day, or just under a half-pound of sugar daily. Interestingly enough, diabetes continues to rise in connection with our increasing sugar intake. Today, roughly 10.5 percent of the population in the United States some form of diabetes. High levels of refined sugar consumption have also been related to a number of other serious health problems, including an increased risk of dying from heart disease, higher possibilities of developing gout, and dangerous suppression of the immune system by depressing white blood cell functioning.
Despite the fact that most people understand the connection between high sugar intake and negative health consequences, the sugar industry continues to grow at alarming rates. Fortunately, today there are several companies bringing to market natural sweeteners that allow you to satisfy your sweet tooth without compromising your health. Natural sweeteners made from stevia, agave nectar, coconut sugar, honey, monk fruit extracts, and date paste are increasingly popular with consumers.
According to one market analysis, “US demand for natural alternative sweeteners is forecast to rise 6.9% per year through 2021, outpacing growth in the overall US sweetener market. With demand for sugar and HFCS flat or on the decline, natural sweeteners will fill a greater niche in the market, replacing both conventional and artificial sweeteners, including aspartame and sucralose. Consumers have increasingly preferred products with the “all-natural” or “clean label,” providing double-digit annual growth opportunities for stevia, agave nectar, coconut sugar, and erythritol over the past 10 years.”
Pyure® is one company that has stepped in to bring consumers healthier, alternative sweeteners sourced from natural Stevia.
Who is Pyure ®?
Since 2008, Pyure Brands, LLC has been developing several retail products made from Stevia, including extracts, single-service packets, and all-purpose blends and spreads. The company also has a commercial branch and supplies wholesale natural Stevia sweeteners to hundreds of food, beverage, and nutraceutical companies around the planet. Stevia is a zero-calorie sweetener that is sourced from a perennial plant that grows natively throughout South America. After harvesting the leaves of the Stevia plant, the leaves undergo a steeping process that results in “Reb A”, which is a fine white powder that is 350 times the sweetness of table sugar. As the American public slowly begins to wake up from their sugar-induced coma, Pyure has been at the forefront of providing individual consumers and other commercial manufacturers with organic, certified non-GMO Stevia. Their retail products are currently sold in retailers such as Walmart, Amazon, Whole Foods Market, Wegmans, and HEB. Just last year, the company was named to Inc. 5000 List of America's Fastest-Growing Private Companies and is one of only 11 food and beverage companies that has made the list four times. The company´s founder and CEO Benjamin Fleischer says that “our three-year growth rate of 145% is an amazing accomplishment. It's a reflection of our incredible team and their commitment to improving our business every day.” He goes on to say that the company is committed to “changing consumer perception about natural sweeteners and sugar reduction because the category leaders have been unable to do so.” In an industry that is expected to grow from USD 6.35 billion in 2018 to USD 10.27 billion by the end of 2026, how has Pyure been able to cement its status in the market?The “Always Will” Promise Offered by Pyure ® Brands
Food and beverage companies understand that the obesity and diabetes epidemics are driving consumers to demand healthier alternatives to highly refined sugar from sugar cane and sugar beets. In the race to capture the growing market of natural sugar substitutes, however, many large companies are cutting corners and using dubious methods for processing natural sweeteners like Stevia. In fact, some Stevia-based sweeteners made and used by the large soft drink corporations require about 40 steps of heavily chemical processing. Other popular Stevia-based sweeteners include artificial flavors, high levels of glucose, and other ingredients and additives that certainly diminish the healthy and natural qualities of a natural sweetener plant that has been used by South American cultures for thousands of years. Pyure Brands has sought to distance itself from these “adulterated” forms of highly processed Stevia-based products. In order to increase transparency to both their retail and commercial customers, the company has created an “Always Will” promise. This promise states that Pyure always will:- Source single, high quality species of Stevia year round for consistent quality.
- Isolate and use only the very sweetest part of the Stevia leaf.
- Avoid chemicals, additives, and artificial processes.
- Use sustainable, responsive practices to reduce impact on our environment.
- Remain dedicated to creating a healthier planet by donating a portion of our proceeds to diabetes education and other social and environmental causes.
- Provide deliciously sweet and healthy alternatives to sugar and other high-calorie sweeteners.
- Sell stevia products and only stevia products. We’re proud to say we have no ties to “Big Sugar” and we never will.