Paleo Industry News

Discover Paleo Industry News from The Paleo Foundation for Retailers and Paleo Products Suppliers.

Paleo Industry News Issue 1: What Retailers Should Know About the Paleo Movement

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Growth of a Movement:

Paleo Product sales forecasted to reach $300 million by 2018, according to Nutrition Business Journal. Interest in the Paleo Diet has risen dramatically in recent years— it was the most- searched diet worldwide in 2013 and 2014 according to year-end Google reportings— and growth in paleo-product sales has followed suit with no signs of slowing down. In fact, Paleo Products had a sales growth of 57.3% in natural and specialty retail in 2014, with a projected reach of 58.1% in sales growth this year.

Paleo Trends to Watch • Certified Paleo Products The most popular and trusted certification is the Certified Paleo label (www.certifiedpaleo.com) which is used to assure shoppers that associated products are free of grains, legumes, dairy, artificial coloring, artificial preservatives, artificial sweeteners and artificial flavor enhancers. • Paleo/ Vegan Crossover Products Due to significant overlap in the foods eaten by followers of these diets, the biggest opportunity lies in offering “clean” crossover products that appeal to both groups: dairy-free, meat-free, grain-free, and legume-free. • Meat jerky and Paleo bars Soy-free, Grass-fed and Pastured Meat Jerky and Bars created from Paleo-Approved ingredients are becoming increasingly popular. • Grain-free,sweetener-free granolas Beyond gluten-free, these popular paleo foods contain no grains or refined sugars.

Paleo Industry News Issue 2: Mislabeled Products

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Building Consumer Confidence with Certifications Although trust in business is reported to be improving , a company can actively take steps to enhance their overall credibility by obtaining various certifications. Certifications, specifically ones displayed on a product’s label, add a level of certainty and quality assurance during the consumer’s selection and purchasing process. When consumer’s see a third-party certification is displayed or visible on a product, customers believe that specific standards have been met because an outside organization has verified findings through an audit or a rigorous testing process. Consequently, with today’s focus on ensuring clean ingredients, proof of Paleo claims and transparency is an important contributor to building consumer trust. Ways to Mitigate Concerns over Mislabeling Practices Get Certification. The most popular and trusted certification is the Certified Paleo label which is used to assure shoppers that associated products are free of grains, legumes, dairy, artificial coloring, artificial preservatives, artificial sweeteners and artificial flavor enhancers. Use Recognizable Ingredients. Although having certifications is certainly helpful, they may cost more than a small business can afford. However, using fewer ingredients and labeling them very conspicuously on the packaging is another great alternative that may improve customer trust in a product. Get Paleo Endorsements. Asking prominent figureheads of the Paleo Movement to review and/or post about your products socially is another great way to help consumers identify your product as trustworthy.