Jack Link's Earns Certified Paleo: Proof the Seal Still Matters
Jack Link's, one of the most recognizable names in protein snacks, just became Certified Paleo - a strong signal that the Certified Paleo seal is far from dead and still carries real weight with clean-label shoppers.
Some people will tell you Certified Paleo is dead. The brands earning the seal say otherwise. One of the most recognizable names in the protein snack aisle just joined the program: Jack Link's is now Certified Paleo.
When a household brand at Jack Link's scale chooses to certify, it is a clear signal that the Paleo standard still carries real weight with shoppers who read labels and demand clean, simple ingredients. This is exactly the kind of momentum that proves third-party Paleo certification remains a meaningful, growing mark of trust.
Why this matters
Jack Link's is a family-owned global leader in protein snacks, with distribution in tens of thousands of retail doors across the country. A brand of that reach doesn't pursue a certification unless it sees genuine consumer demand behind it. Their decision to certify reinforces what we see across our growing roster of partners: clean-label, real-food standards continue to drive purchasing decisions.
What got certified
Jack Link's built its Certified Paleo lineup around grass-fed & finished beef and short, recognizable ingredient lists:
- Zero Sugar Beef Jerky (Original) – made with grass-fed & finished beef, delivering 36g of protein and 200 calories per bag, with zero sugar.
- Air Dried Beef Steak Slices (Hickory & Original) – just three ingredients: grass-fed & finished beef, vinegar, and salt. Each package packs 31g of protein and 0g of sugar.
These are textbook examples of products that fit the Paleo framework: real meat, no added sugar, no grains, no fillers.
Is Certified Paleo dead? Not even close.
The narrative that Paleo certification has faded ignores the reality on the shelf. Established, mainstream brands are still seeking the seal to differentiate their cleanest products and earn trust with discerning shoppers. Jack Link's joining the program is a strong data point that the Certified Paleo mark continues to add value – for brands and for the consumers who rely on it.
See the full certified lineup
Explore Jack Link's Certified Paleo products and certification details on their brand profile: